GEORGE BAKERY

In a reality different from the Lebanese one, with his degree in Agricultural Engineering, George Mattar could have aimed for a career as an executive and a peaceful life. Unfortunately, things turned out differently for him and many others, so to keep going George decided to work alongside his father in managing a small kiosk in Bsous, at the gates of Beirut in the Baabda area, where he prepares manouche, one of the typical dishes of the local tradition, a focaccia topped with thyme, cheese, or meat.

An activity started in the 1980s, but which is increasingly feeling the weight of time: it is difficult, after all, to update the premises and the equipment, now dilapidated, without a significant investment. Also in this case the turning point was the meeting with WIP, which oversaw the Bakery renovation project, not only for the location, which was recently equipped with an outdoor space capable of hosting many guests, but also and especially for the oven and the other professional supplies.

Goal: to increase revenues, also imagining the opening of new sites and the creation of new jobs.