CERA

For Michael, cherries have been a part of life since his very first cry. The cherry season is sacred in his family, a ritual that has lasted for generations, and for the past 35 years, he has carried it forward with his wife Sabine, who is even more passionate about it than he is. Energetic and entrepreneurial, Michael and Sabine first created their mark with Myst, a brand of wine and spirits, before deciding to give new life to the fruit they cherish most.

Their vision? To transform cherries into a unique line of carbonated, healthy drinks. With WIP’s support, they’ve established a plant-based production facility, purchasing the equipment needed to bring this idea to life. Today, they are testing and refining their product, preparing it for market launch.

Their goal is to position Cera as an innovative beverage brand that combines family heritage, health, and modern business drive, an authentic Lebanese product with international potential.