PYCKD

Pyckd is an online platform for the sale of handcrafted products made by artisans from the geographical area known as MENA (Middle East and North Africa). The initiative aims to preserve both the economic empowerment and cultural heritage of the region, while meeting the growing demand for artisanal, sustainable products that align with the principles of ethical development.

Pyckd was founded by George Daccache, a Lebanese entrepreneur who, after earning a degree in Marketing/Business from the American University of Beirut, worked for many years at one of the world’s leading tobacco companies, gaining extensive experience across Lebanon, Switzerland, and Indonesia.

Driven by his passion for supporting local artisans and his desire to make a difference, George left his corporate career after a few years and returned home to establish PYCKD. It was a significant challenge, presenting seemingly insurmountable obstacles—from Lebanon’s economic crisis to the global pandemic. Despite everything, George has remained committed to his mission and aims to drive social change by growing his business, empowering small enterprises, and strengthening communities across the region.